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May 11, 2006

Comments

nikki

Lego! My brother and I used to love playing with Lego when we were younger. And after x years of putting different colored Lego blocks togethe, Lego continues to thrive. In my opinion, it was and continues to be one of the best toys one can give to kids - since it sparks a child's imagination, creativity and mechanical skills all at the same time.

Anonymous

Continues to thrive?
2000: Loss of DKK 1,092 million
2001: Profit of DKK 521 million
2002: Profit of DKK 617 million
2003: Loss of DKK 1,498 million
2004: Loss of DKK 1,237 million
2005: Profit of DKK 456 million

Not exactly thriving to me...
(Source: http://www.lego.com/eng/info/default.asp?page=annualreport)

Nicolas Toper

Hello,

They probably did it using operations research algorithm. If you are interested, I can send you some link to it.


http://www.deviant-abstraction.net/2006/05/14/lego-and-operations-research/

Ben Schwartz

No need to defend lego-building as an adult. I mean, I go to lego conventions, and usually I'm the only one younger than 16 there. So... you're not alone! And yeah, I'll definitely be using the new LDD.

~Ben

Nina Krause

I love to play with my LEGO! Thanks for great article!

drake

i think you should let people be there lego they made and play around with them in a lego city and fill out applications

drake

i think you should let people be there lego they made and play around with them in a lego city and fill out applications

gift ideas

This is not a factory, it is a Great Ball Contraption. Google it or look at my Great Ball Contraption playlist. For an actual Lego factory, check out Mindstorms Autofabrik, Mindstorms Aircraft Factory, or DuckPro: Automated Duck Assembly.

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!