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December 29, 2005

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Listed below are links to weblogs that reference Announcing the Fortune 500 Business Blog Index:

» Only 3% of Fortune 500s are blogging according to the Fortune 500 Business Blogging Wiki from BlogWrite for CEOs
The Fortune 500 Business Blog Index just launched -- just in time to add to The Corporate Blogging Book! (Note: it's a wiki you can add to). This cool resource is the result of a joint effort between Chris Anderson [Read More]

» Only 3% of Fortune 500s are blogging according to the Fortune 500 Business Blogging Wiki from BlogWrite for CEOs
The Fortune 500 Business Blog Index, a much needed resource, has launched -- just in time to add to The Corporate Blogging Book! (Note: it's a wiki.) This cool idea is the result of a joint effort between Chris Anderson [Read More]

» The Business Blogging 500 from Many-to-Many
Chris Anderson (Wired/Long Tail Blog) kicks off an open research project:Short Form: In collaboration with Socialtext, weve created a wiki that tracks which of the Fortune 500 is blogging. Check it out here.Jason Calacanis already did by c... [Read More]

» [Blog]Fortune500のビジネスブログの実態 from 中国語と画廊と上海の夜。
[http://www.thelongtail.com/the_long_tail/2005/12/announcing_the_.html:title=Announcing the Fortune 500 Business Blog Index] 面白い記事を見つけたので残しておく。 Fortune500の企業のビジネスブログを調査し、ブログをつけることによって業績・株価がどのように変化しているか調べていくという試み。 まず、ビジネスブログの定義は、 Active public blog... [Read More]

» The Business Blogging 500 from Many-to-Many
Chris Anderson (Wired/Long Tail Blog) kicks off an open research project:Short Form: In collaboration with Socialtext, weve created a wiki that tracks which of the Fortune 500 is blogging. Check it out here.Jason Calacanis already did by c... [Read More]

» Fortune 500 Business Blogging Wiki from Blogs4biz
La storia è questa: all'inizio del 2005 Chris Anderson, direttore della rivista Wired, e Doc Searls, Senior Editor del Linux Journal, discutevano del perché alcune grandi compagnie facessero corporate blogging e altre no. Doc Searls ipotizzava: il... [Read More]

» Les grandes sociétés américaines qui bloguent from pointblog.com
Chris Andersen de Wired Magazine annonce le lancement du Fortune 500 Business Blog Index. Il s'agit d'un répertoire des sociétés américaines listées au Fortune 500 dont les employés bloguent au sujet de l'entreprise et/ou de ses produits. La liste contient...... [Read More]

» Fortune 500 Blogs Wiki from Recruiting.com
By Anthony J. What percentage of the Fortune 500 are blogging? 3%! Yup the big companies are too busy raking in cash to blog. Or maybe they are blogging and we don't know about it? That's why two guys have created the Fortune 500 Blogs Wiki: In collab... [Read More]

» Fortune 500 Business Blogs from PSFK
Why do some Fortune 500 companies blog and others don't? Chris Anderson and Doc Searles have asked why companies such as Microsoft, Sun and GM blog whilst others, such as Apple, Intel and Toyota don't. They hypothosised that the companies that blogged... [Read More]

» Anemic 4% Fortune 500 business blogging, finds study from Things That ... Make You Go Hmm
Chris Anderson from Wired and Ross Mayfield from Socialtext have created a list of Fortune 500 companies with active blogs which they define as Active public blogs by company employees about the company and/or its products. Perhaps mor... [Read More]

» 2006 Trends to Watch Part VII: The Empire Strikes Back from Micro Persuasion
Chris Anderson has a post describing a new collaboration between Wired magazine and Socialtext to track the number of Fortune 500 companies that are blogging. They found that only 4% are doing so. Studying the Fortune 500 is always important, [Read More]

» Announcing the Fortune 500 Business Blog Index from Web Frog
"In collaboration with Socialtext, we've created a wiki that tracks which of the Fortune 500 is blogging. We found that only 4% of the F500 are doing so." The Long Tail... [Read More]

» Fortune 500 Blog Wiki from Business Blog Consulting
Earlier this year, I put out a call on this site as to how many of the Fortune 500 companies were blogging. I guessed somewhere in the 3-6% range currently. Yesterday I got an email from Wired Magazine's editor-in-chief, Chris [Read More]

» Top 500 des fortunes blogue t-il ? from Ecetera, le chasseur de tête d'étudiants
Trouvé sur le très intéressant blog The Long Tail, cette revue des blogs d'entreprise dans le Top 500 des fortunes... Qui blogue ? [Read More]

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» What's Behind the Fortune 500 Business Blog Index from BlogRevolt.com
Chris Anderson of the Long Tail blog (and the editor and chief at Wired magazine) has announced a research project around his notion that Fortune 500 companies that blog tend to do so usually only when they're in trouble. He... [Read More]

» What's Behind the Fortune 500 Business Blog Index? from BlogRevolt.com
Chris Anderson of the Long Tail blog (and the editor and chief at Wired magazine) has announced a research project around his notion that Fortune 500 companies that blog tend to do so usually only when they're in trouble. He... [Read More]

» What's Behind the Fortune 500 Business Blog Index? from BlogRevolt.com
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» When, Oh When, Will Someone Do a Blog Search Engine Right? from B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary
Chris Anderson at Long Tail blog, Doc Searles and Social Text have created the Fortune 500 Business Blogging Wiki. It attempts to show which Fortune 500 companies have public blogs, and allows visitors to make comments about them. There also is an inte... [Read More]

» Las empresas del Fortune 500 que tienen blog from El Blog Salmón
The Long Tail acaba de lanzar un wiki que recoge un listado de empresas del Fortune 500 que tienen blog. Esta iniciativa parte de unas interesantes preguntas: ¿por qué unas compañías se han decidido escribir blogs y otras no? ¿existe algún denominador ... [Read More]

» Fortune 500 Business Blogs Wiki from Big Green Blog
New business blog wiki maps the 4% of Fortune 500 Companies who blog Thanks to The Long Tail for this story about its (meaning Wired Magazine's) recent collaboration with Socialtext. The project is a wiki (definition) that maps out blogs... [Read More]

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» Is the Fortune 100 Participating in the Blog Conversation? from MarketingMonger
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» Fortune 500 Blogs from Changing Way
I just saw this post about Fortune 500 firms blogging. I found it in searching for readings for the short MBA course on Blogging and Business I'll be teaching soon (and which will the subject of the next post). My thanks to Chris "long tail" Anderson ... [Read More]

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Comments

Kevin Marks

Apple has a few blogs, including

Nathan T. Freeman

If this is your result, then your methodology is problematic at best. IBM has dozens of blogs. You can find a list here: http://smokey.rhs.com/web/ibm/hhbg2ib.nsf/web/index.html

"Ace Wired interns?" Gimme a break.

Kevin Marks

Evidently your comment form disliked my link.

http://webkit.opendarwin.org/blog/

is the Surfin' Safari blog at Apple, which does fit your criteria, despite the generally blogging-hostile culture there.

azeem

ugh. so what? test failed dramatically.

azeem

wasn't meant to be crabby but just what it said on the tin: a huge 'so what?' but you've forced me to re-read the posting (including the bit I skimmed) and while I still think it fails the 'so what' test, i appreciate that you framed a hypothesis that you wanted to test.

so here is why it fails the 'so what' test: blogging is currently this little tiny-thing on the corporate horizon (compared to the big things like growth, Sox, offshoring, etc). the numbers of firms which blog are very low, but you can bet that their have been discussions through the other Fortune 500 about whether they ought to support 'corporate blogs'.

so i think a more useful approach would be this:
-- talk to a sample of Fortune 500 firms which run corporate blogs (per your definition) and which don't and figure out what they hope to achieve by blogging, what decision process they went through and why they made the decision they did.

that piece of qualititative research might help us understand what hypothesis we need to test.

while your initial data supports your hypothesis, their are dozens of variables you haven't controlled for which could account for the correlation.

chris anderson

Azeem,

Funny you should mention that. Because this research project was originally intended to feed an article in Wired, we did indeed have a writer talk to the companies blogging and not blogging and ask them why. But because we hadn't got the underlying data rigorous enough for our satisfaction, we weren't comfortable running it. Perhaps, once the wiki is properly populated, we'll restart the project and run the piece to give the qualitative analysis you suggest, too.

Jeremy Wright

Chris, you really, really, really need to note that this is public blogging.

Everyone linking is saying that only 4% of Fortune 500s are blogging, which is patently false. Intel has hundreds of blogs internally, for instance, as do many, many other Fortune 500s (Mitsubishi springs to mind, since they've retooled much of their internal marketing to leverage blogs).

I'm glad you guys are doing this and all, but since it's a wiki, shouldn't it have a space for internal blogging as well?

chris anderson

Jeremy,

I think we've been as clear as we can be here and on the wiki--we've given our definition of business blogs as public blogs up top. We're very specifically looking at blogs as an external communications tool and an alternative vehicle for corporate messaging. Using blogs internally as another communications and organization tool is an entirely different thing. But I imagine that would make for an interesting Wiki project too; I hope someone starts that.

Chris

Scott Wilder

Interesting blog:

I manage QuickBooks Online Community and collaboration team. We have a few other company blogs too (even another QuickBooks one or two)

Quickbooks.blogs.com
Quickbooks_online_blog.typepad.com/
Quicken.typepad.com/

And .. according to Business Week, we have the first public facing WIKI from a Fortune 500 company:

http://www.taxalmanac.org

Scott Wilder

I stand correct. Intuit is not a Fortune 500 company.

Kevin Marks

Chris, Suw Charman has been doing a lot of research on 'dark blogs' - those inside the firewall. Some of this has already been published.

m

How do blogs affect revenue. They don't. How do they sell product, they don't.

What do they achieve? They let anyone make uninformed announcements to the world. They give the impression that one persons personal belief is truth. Any company that let's it's employeees blog, on company time, is obviously not focused on job #1. i.e. Serving customers and shareholders.

e.g. #1 - Micrsoft's Vista might evenutally be delivered about 2 years late with 1/2 the features chopped. But the company still finds time to let most of it's employees fill the internet with useless information.

J.

So what does it say about a company when they're successful, but still have a public corporate blog?

Chris Anderson

J-

It's says that this is just a statistical correlation, not a hard-and-fast rule. I would hope that eventually the correlation will flip, and blogging will be a sign of strength.

Since business blogging seems to reflect a whole bunch of qualities I think are good for companies to have--transparency, good community relations, passionate employees, engaged customers, trust in its employees, decentralized communications, etc--I would expect it to correlate with good performance over time.

But now, in the early days, it's still unclear how best to do it and what effect it will have. Companies that outperform the F500 average and still have a blog are clearly either very good, very brave, or they're simply tech companies for whom it's expected, whether they like it or not (Google, which owns Blogger, comes to mind).

-Chris

John Cass

One of my goals in conducting the Corporate Blogging Survey was to determine who was blogging, by that I mean what is the occupation of the people who blog in companies? From conducting interviews with companies like Macromedia, and Microsoft in 2004 I had discovered that product development was an important part of corporate blogging.

I am now wondering if I could test my hypothesis that a company’s product builders rather than product promoters are the people who should be blogging? Maybe I’d be able to add some sections to the wiki and ask companies to list the number of employees who are blogging by their role in company?

I note that people are already adding their blogs and titles in the company sections.

David Kline

I was the writer Wired hired to do the article on why companies blog. It's true that some companies openly started blogging to address corporate communications and image problems that traditional PR methods had failed to redress. GM, Boeing and Microsoft are all cases in point, as I note in my own blog post on the subject at http://www.blogrevolt.com/archives/2005/12/do_companies_st.htm.

But clearly others blog -- Sun and IBM -- not because of any significant corporate malaise but rather because they are closely involved in network culture and wanted to extend and strengthen relations with customers, developers, etc.

Personally, I think share price performance is a poor gauge at this point in time for understanding the motivators to corporate blogging -- it's simply too early and the percentage of F500 blogs too small.

But the fact that so few large companies have embraced blogging as yet -- two years after political and media blogging showed the power of this communications form -- is highly revealing, in my opinion.

Fortune 500 companies are still scared or at least uncertain about blogging. Business Week says companies need to "catch up or catch you later," but Forbes says blogs can "wreck brands and destroy lives."

No wonder senior executives are hesitant to jump in.

Which at the intuitive level suggests that at least *many* companies won't jump into the blogging fray (right now) unless driven to by communications and image problems that traditional PR methods have failed to solve.

Lisa Calhoun

Fascinating research! As a professional writer, I'm often approached about writing content for blogs. My company, Write2Market, is intimately involved in writing content that drives lead-to-sales conversions, so I want a deeper understanding of the business case for blogging before attempting it for clients (which is how I landed at thelongtail). I created a survey as to put numbers to the stories we hear about business blogging. The survey results are shared instantly after the multiple-choice questions are answered:
http://www.surveymonkey.com/s.asp?u=781411641550

Thanks for sharing your own fascinating research on this subject--
Lisa

jeff nolan

One small point on the F500 aspect of this is that the Fortune 500 list is U.S. companies only. SAP has blogs, including a full roster of executive blogs, and if we were included in the F500 list we would be somewhere around #190.

Bill Prado

Great Blog. Illustrates well the power Blogs can have as a resource in global business. This is the reason that I selected Bloggers as the participant pool in my doctoral research (BTW, those of you who work in international business are welcomed to participate in the survey at: http://campus.greenmtn.edu/faculty/wprado/) Again, great blog!

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The Fortune 500 Business Blog Index just launched

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I note that people are already adding their blogs and titles in the company sections.

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Tidbits

The Long Tail by Chris Anderson

Notes and sources for the book

FREE was available in all digital forms--ebook, web book, and audiobook--for free shortly after the hardcover was published on July 7th. The ebook and web book were free for a limited time and limited to certain geographic regions as determined by each national publisher; the unabridged MP3 audiobook (get zip file here) will remain free forever, available in all regions.

Order the hardcover now!